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Work > College Project > Parking App

Parking Spot

Parking Spot

Parking Spot

Understanging and Solving Vehicle Owners Pain Points

Understanging and Solving

Understanging and Solving Vehicle Owners Pain Points

Target audience are mid age individuals who own a vehicle.


Research started primarily to understand user’s point of view, their frustrations and pain points so that i can solve their problem through my problems through my product. I have used qualitative research and competitive analysis to gather the required information to work further on my product.

Competitive

Competitive

Competitive

Analysis

Analysis

Analysis

Analysis of competitiors characteristics is carried out to identify the strength and weeknesses of competitors in comparison with our product

Different types of parking

Different types of parking

Different types of parking

Route

Route

Route

Saving route

Saving route

Saving route

Booking

Booking

Booking

Number of Places

Number of Places

Number of Places

Online payment

Online payment

Online payment

Qualitative

Qualitative

Qualitative

Research

Research

Research

Fo this, I conduct one on one interviews with my friends, techers, relatives and cab drivers who own a car. After analysing the data from qualitative research, i had a fair overview of problem which users face and what are their basic requirements.

How do you book spot for your vehicle?

What is your experiance with the app you are using?

Is the option of digital payment available?

Which services you look for in a parking space?

Do you often forget the spot you have parked your vehicle?

How do you book spot for your vehicle?

What is your experiance with the app you are using?

Is the option of digital payment available?

Which services you look for in a parking space?

Do you often forget the spot you have parked your vehicle?

How do you book spot for your vehicle?

What is your experiance with the app you are using?

Is the option of digital payment available?

Which services you look for in a parking space?

Do you often forget the spot you have parked your vehicle?

Pain

Pain

Pain

Points

Points

Points

Before jumping into the next design phase I tried to least out some of the major problems which is the pain point of most the people who own a vehicle:

People face problem to find a better place to park their vehicle

The map on the apps that those people use to find location dosen’t offer an efficient map service to find parking

Most of the private parking lots dosen’t accept credit card and mobile payments

Most of the exisiting apps do not show the specific facilities offered by the parking lots

Users can not choose a slot by them most of the app automatically do that

People face problem to find a better place to park their vehicle

The map on the apps that those people use to find location dosen’t offer an efficient map service to find parking

Most of the private parking lots dosen’t accept credit card and mobile payments

Most of the exisiting apps do not show the specific facilities offered by the parking lots

Users can not choose a slot by them most of the app automatically do that

People face problem to find a better place to park their vehicle

The map on the apps that those people use to find location dosen’t offer an efficient map service to find parking

Most of the private parking lots dosen’t accept credit card and mobile payments

Most of the exisiting apps do not show the specific facilities offered by the parking lots

Users can not choose a slot by them most of the app automatically do that

Empathy

Empathy

Empathy

Map

Map

Map

Think and Feel?

Think and Feel?

Think and Feel?

Meeting my client in a resort, not sure if parking will be available

How long it will take?

Worried about searching for parking spaces

Really streefull, when I am palnning for outings

Meeting my client in a resort, not sure if parking will be available

How long it will take?

Worried about searching for parking spaces

Really streefull, when I am palnning for outings

Meeting my client in a resort, not sure if parking will be available

How long it will take?

Worried about searching for parking spaces

Really streefull, when I am palnning for outings

Say & Do?

Say & Do?

Say & Do?

Check availability of parking slot

Exploring app features

Looking for reviews and checking with others

Check additional features available in the parking

Check availability of parking slot

Exploring app features

Looking for reviews and checking with others

Check additional features available in the parking

Check availability of parking slot

Exploring app features

Looking for reviews and checking with others

Check additional features available in the parking

Heart?

Heart?

Heart?

Check the venue on your own before parking the car

Most of the time, parking is full

Change the venue due to poor experience or high charged

Getting late for work, clients will be disappointed

Check the venue on your own before parking the car

Most of the time, parking is full

Change the venue due to poor experience or high charged

Getting late for work, clients will be disappointed

Check the venue on your own before parking the car

Most of the time, parking is full

Change the venue due to poor experience or high charged

Getting late for work, clients will be disappointed

Pain and Gains?

Pain and Gains?

Pain and Gains?

Don’t want ro park vehicle on streets

Online payment method not available

Hassel free booking process, easy navigation

Don’t want ro park vehicle on streets

Online payment method not available

Hassel free booking process, easy navigation

Don’t want ro park vehicle on streets

Online payment method not available

Hassel free booking process, easy navigation

Customer

Customer

Customer

Journey Map

Journey Map

Journey Map

Needs

Needs

Interest

Interest

Research

Research

Decision

Decision

Using

Using

Goals

Goals

Choose the right application

Choose the right application

Choose the right application

Download the application & register

Download the application & register

Download the application & register

Park the car & Save the time

Park the car & Save the time

Park the car & Save the time

Find application

Find application

Find application

Using the application

Park the car

Using the application

Park the car

Using the application

Park the car

Channels

Channels

Appstore & Google play

Appstore & Google play

Appstore & Google play

less time to search the parking space and to do the payment online

less time to search the parking space and to do the payment online

less time to search the parking space and to do the payment online

To find a suitable service or app

To find a suitable service or app

To find a suitable service or app

Lots of permissions and fear of entering personal data

Lots of permissions and fear of entering personal data

Lots of permissions and fear of entering personal data

To spend a ot of time and still not clear how to use the app

To spend a ot of time and still not clear how to use the app

To spend a ot of time and still not clear how to use the app

Thoughts

Thoughts

Payment fail or found a incorrect parking

Payment fail or found a incorrect parking

Payment fail or found a incorrect parking

Hope I find the quickest route

Hope I find the quickest route

Hope I find the quickest route

I’ll try a trial version & Find a parking space quickly

I’ll try a trial version & Find a parking space quickly

I’ll try a trial version & Find a parking space quickly

Most convenient is app & Trusted app

Most convenient is app & Trusted app

Most convenient is app & Trusted app

Where is better to park? & Are there any platform or apps?

Where is better to park? & Are there any platform or apps?

Where is better to park? & Are there any platform or apps?

Barriers

Barriers

Again eternal traffic jams & There are no proper places to park

Again eternal traffic jams & There are no proper places to park

Again eternal traffic jams & There are no proper places to park

Smartphone

Smartphone

Smartphone

Search on the Internet

Search on the Internet

Search on the Internet

Banners, billboards, Friends, relatives, Advertisement

Banners, billboards, Friends, relatives, Advertisement

Banners, billboards, Friends, relatives, Advertisement

Acquaintances & friends, Maps (Google)

Acquaintances & friends, Maps (Google)

Acquaintances & friends, Maps (Google)

User

User

User

Persona

Persona

Persona

Information

Information

Information

Achitecture

Achitecture

Achitecture

Start

Start

Start

Welcome

Welcome

Welcome

Enter Details

Enter Details

Enter Details

Registration

Registration

Registration

Location

Location

Location

Pick slot

Pick slot

Pick slot

Payment

Payment

Payment

Search

Search

Search

Ticket

Ticket

Ticket

My booking

My booking

My booking

Account

Account

Account

My Profile

My Profile

My Profile

Membership

Membership

Membership

Help

Help

Help

Refer & Earn

Refer & Earn

Refer & Earn

Setting

Setting

Setting

Payment

Payment

Payment

Wireframe

Wireframe

Wireframe

User

User

User

Interface

Interface

Interface

Resume

Resume